What is Master Data?
Master Data is the DNA of Business. Every transaction, every interaction and every business process depends on the quality and availability of its Master Data. Master Data lives in and flows between all of an organisations systems and applications. It provides business users with answers to some of the most fundamental questions a business needs to know, for example: Who are our customers? Where is the customer located? How important is the Customer to us? What products or services has the customer purchased or subscribed to?
What is Master Data Management?
Master Data management (MDM) is a strategic approach for providing consistency, control and availability of accurate Master Data wherever that data is required. MDM is effectively a combination of processes, tools, best practices and technology working together to ensure that maximum value can be realised from a companies data.
At Data Scout we refer to this as realising a “Return on Data
” or “Turning up the Dial on your Data
Common features of a Master Data Management system include: Data Cleansing and Standardisation, Data Integration and Consolidation, DeDuplication, Address and Email Validation, Data Enrichment, Data Governance and workflow.
MDM and CRM
One of the most important types of Master Data held by an organization is Customer Data or CRM data. In fact a common characteristic of successful CRM implementations is that the quality of the Data in the CRM system is accurate, up to date and trusted by end users. Ensuring high levels of Data quality in a CRM system like salesforce.com is something that an MDM system is perfectly designed for.
MDM solutions help to ensure that your sales, marketing, and support organisations share a common set of accurate, complete and up to date Information about your customers which allows your business to achieve a new level of success.
MDM solutions from Data Scout lets you business processes run more smoothly, giving everyone in your company a complete 360 degree view of the customer, allowing for more accurate analysis of critical sales and customer metrics, and ensuring that Productivity, Collaboration and Customer Service can be optimised.
The MDM solutions from Data Scout are based on the award-winning interfaces, point-and-click customisation of the Force.com platform, and of course feature seamless integration with salesforce.com, Data Scout is head-and-shoulders above the competition, and the first and only native Cloud MDM solution available. Find out for yourself by watching a demo with us today!
MDM Software vs. Cloud MDM
Traditional MDM software no longer drives the benefits today's businesses require. Web -based MDM, also referred to as “Cloud MDM”, “MDM as a service or "on-demand MDM”, now delivers real value to business users and can power any of the Data Management or Data Quality requirements of businesses today. With the universal migration from on-premise systems to web-based services, and specifically to SaaS platforms, Cloud MDM is fast outpacing the old out-dated MDM software model.
Why is Cloud MDM the future?
In today's unpredictable economic times, business success requires each and every interaction with customers, prospects or partners to be as helpful and valuable as possible. In every instance this can’t be achieved without accurate, up to date and complete information. With Cloud-based MDM solutions there are no big up-front software investments, no installation and zero maintenance. With the pay-as-you-go MDM model from Data Scout, the price of MDM success is far lower than the MDM software equivalent.
Cloud MDM Promises Rapid Time to Value.
No big up-front capital investment in software installation offers an instant shortcut to MDM success—and immediate cost savings in the form of far faster ROI than any other MDM software.
Cloud MDM Offers Quick Deployment.
Implement Cloud MDM in weeks or months rather than a year or longer with traditional client/server MDM software.
Hosted or Online MDM Makes Customisation Much Easier.
With Cloud MDM solutions, such as Data Scout, basic customisations are easy to carry out, so even non-technical business users can make changes in minutes via a point-and-click interface.
On-Demand MDM Provides Unlimited Scalability.
Data Scout is built on the amazingly successful Force.com Platform. Just like Salesforce.com it uses a multitenant approach, so there's no single instance of the software – this enables you to scale your implementation rapidly—without incurring high costs or having to wait weeks or months.
Cloud MDM Features Pain free Upgrades.
Enjoy pain free upgrades, as deployments of new versions of Data Scout happen virtually in an instant, so you're always on the latest version with online MDM systems. With Data Scout MDM upgrades work much the same as when your favourite consumer sites, like web-based email, upgrade... all of your "stuff" is still there and working immediately after the upgrade.
On-Premise MDM Software.
The client/server model for on-premise MDM software requires large investment in an IT infrastructure, including the costly networks and servers required to run the MDM software. You also need to engage an entire team of IT professionals to install, deploy, and maintain the software on an on-going basis, with spikes in costs each time your MDM software vendor makes enhancements to features or functionality.
Cloud MDM Solutions.
Web-based MDM, hosted MDM, on-demand MDM, software-as-a-service (SaaS) MDM —all refer to the same thing: a new MDM model which delivers MDM online via the web browser. There's no software or hardware to buy, install, maintain, or upgrade when you choose Data Scouts All-In-One MDM solution for Salesforce.com
Cloud Computing and MDM
Cloud computing is one of the biggest developments the Information Technology world has yet encountered. But what is it precisely... and what does cloud computing mean for MDM?
There's no avoiding the fact that traditional client/server MDM software is dying out; especially for IT organisations that want to make a contribution to the bottom line. The entire market is shifting away from ownership and towards a model of pay-as-you-use, freeing IT resources from unnecessary costs of software purchasing, deployment, and maintenance.
Cloud computing is another way to describe the much more appealing model of delivering business software via the internet. With online MDM solutions, you are able to cut costs because you only pay to use the software instead of paying for licenses. Deploying a multitenant platform using a single, common infrastructure and code base that is centrally maintained—the definition of cloud computing—makes this superior model possible.